50,000 SKUs. 12 years of order history. 6,200 redirects. Zero SEO regression.
Platform migrations carry real risk: SEO equity lost to poor redirect handling, customer data truncated, integrations disconnected. We've cleaned up migrations done badly. We run our own methodically — with parallel environments, statistical validation, and 30 days of post-launch monitoring.
50k+
SKUs migrated
0
SEO regression incidents
+30%
Organic traffic at 60 days post-launch
Six phases every migration includes.
There are no shortcuts in a migration. These six phases are non-negotiable — and each one has a documented sign-off before we proceed to the next.
Platform assessment
Audit of your current platform, data complexity, integration dependencies, and SEO equity before a single line of migration code is written.
Data migration
Products, variants, metafields, collections, customers, order history, reviews, and loyalty points — transferred with integrity checks on every record.
SEO preservation
Full redirect mapping, canonical strategy, metadata transfer, structured data, and organic performance monitoring through the cutover period.
Integration remapping
Your ERP, email platform, analytics, loyalty, and third-party tools reconnected and validated in the new environment before the store goes live.
Parallel running & testing
Old and new platforms running simultaneously — cutover happens when you're fully confident, not on a contractor's arbitrary deadline.
30-day post-launch monitoring
Organic traffic validation, conversion benchmarking, integration health checks, and rapid response for 30 days after launch.
The cost of a bad migration.
SEO regressions from poor redirect handling can take 12+ months to recover. Data integrity failures mean order history and customer records disappear. We've cleaned up both — for clients who used other agencies first. Our migrations are parallel-run until you're confident, fully documented, and never cut over on an arbitrary date.
- 50,000+ SKUs migrated across all projects
- Zero SEO regression on all migrations
- Full order history preserved
- No arbitrary deadline for cutover
Right fit if…
Use this to quickly gauge whether this is the right engagement for your situation.
- On WooCommerce, Magento, BigCommerce, or Salesforce Commerce Cloud
- Organic search is a meaningful revenue channel (SEO risk is real)
- Large catalogue (1,000+ SKUs) or years of customer and order history to preserve
- Cannot afford downtime, data loss, or SEO regression during the transition
Not sure if this is the right fit? Let's talk it through.
What clients say.
“We'd worked with two agencies before Vela. Neither of them actually understood our business. Radwan did — within the first call. The platform he built us is still the best thing we've done for our online revenue.”
Thomas K.
Head of eCommerce · Danish apparel brand
“Straightforward, technically excellent, and he tells you what he actually thinks. We asked for a migration, he spotted three things we hadn't noticed that would have cost us later. That kind of honesty is rare.”
Maria S.
Founder · DTC homeware brand
“Our previous platform was a mess of custom workarounds. Radwan rebuilt the whole thing cleanly and on budget. The site is faster, the team can actually manage it, and conversions are up.”
Frederik L.
COO · Nordic B2B retailer
Questions we always get.
It starts with a free 30-minute discovery call — no sales pitch, just an honest conversation about your situation and what you're trying to achieve. From there we scope the work, agree on a fixed price, and start. No surprises.
Fixed scope, fixed price for project work. We don't do open-ended T&M retainers — if the scope changes, we discuss it and agree a new price. Ongoing support and maintenance plans are monthly flat-rate.
You communicate directly with the person doing the work — not an account manager. We use a shared Slack channel, weekly async updates, and milestone check-ins. You'll always know exactly where things stand.
We assemble a small team of senior specialists specific to your needs — typically 2-4 people. Everyone on your project has deep experience in their domain. No juniors learning on your budget.
Yes. We offer flexible support plans from ad-hoc hours to dedicated monthly retainers. Most clients stay with us after launch for ongoing iteration, optimisation, and platform management.
Absolutely. We're comfortable in hybrid setups — working alongside your designers, marketers, or developers. We can integrate into your existing tools and workflow.
Know your risks before you commit.
We run a migration assessment first — data complexity, SEO equity, integration map, risk profile. No surprises mid-project.