A store that loads in under a second and converts at 3%+.
Most Shopify stores are slow, hard to maintain, and built on templates no one modified correctly. We build from the architecture up — custom sections, correct performance budgets, and a theme your team can operate without touching code.
90+
Lighthouse score (mobile)
<1s
Target LCP
27+
Custom builds delivered
What we build — and what we measure it against.
Every deliverable has a target number: LCP under 1s, Lighthouse 90+ mobile, merchant-editable without code. We document these targets before we start and measure them at handover.
Custom theme architecture
Built from scratch or on Dawn — with custom sections, metafield schemas, and a clean structure your team can manage without dev support.
Conversion-optimised product pages
Rich product experiences with media stacks, swatches, dynamic pricing, variant logic, and mobile-first layout designed to drive adds-to-cart.
Checkout extensions & UI
Custom checkout UI extensions, upsell blocks, trust signals, custom fields, and payment method optimisation — within Shopify's checkout infrastructure.
Shopify 2.0 sections & blocks
Full section/block architecture so every page element is manageable from the theme editor. No code changes for content updates.
Performance & Core Web Vitals
LCP under 1s, INP under 200ms. Performance budgets enforced from the first commit — not addressed in a last-minute audit before launch.
Documentation & structured handover
Documented theme architecture, custom section guides, and version history. You own the codebase — we make sure you (and any future engineer) can use it.
Not a template shop.
Most agencies choose a premium theme and apply your branding. We build from the architecture up — custom sections, correct metafield schemas, enforced performance budgets, and documentation your team can actually use. The difference shows in the Lighthouse score, the maintenance cost, and the conversion rate.
- Lighthouse 90+ on every build
- Merchant-editable without touching code
- Documented for your team
- Version-controlled and tested
Right fit if…
Use this to quickly gauge whether this is the right engagement for your situation.
- Launching a new Shopify store or replatforming from a custom site
- Your current theme is slow, hard to maintain, or structurally limiting your catalogue
- You need merchant-editable sections without relying on developers for every content change
- You want performance taken seriously from day one — not bolted on before launch
Not sure if this is the right fit? Let's talk it through.
What clients say.
“We'd worked with two agencies before Vela. Neither of them actually understood our business. Radwan did — within the first call. The platform he built us is still the best thing we've done for our online revenue.”
Thomas K.
Head of eCommerce · Danish apparel brand
“Straightforward, technically excellent, and he tells you what he actually thinks. We asked for a migration, he spotted three things we hadn't noticed that would have cost us later. That kind of honesty is rare.”
Maria S.
Founder · DTC homeware brand
“Our previous platform was a mess of custom workarounds. Radwan rebuilt the whole thing cleanly and on budget. The site is faster, the team can actually manage it, and conversions are up.”
Frederik L.
COO · Nordic B2B retailer
Questions we always get.
It starts with a free 30-minute discovery call — no sales pitch, just an honest conversation about your situation and what you're trying to achieve. From there we scope the work, agree on a fixed price, and start. No surprises.
Fixed scope, fixed price for project work. We don't do open-ended T&M retainers — if the scope changes, we discuss it and agree a new price. Ongoing support and maintenance plans are monthly flat-rate.
You communicate directly with the person doing the work — not an account manager. We use a shared Slack channel, weekly async updates, and milestone check-ins. You'll always know exactly where things stand.
We assemble a small team of senior specialists specific to your needs — typically 2-4 people. Everyone on your project has deep experience in their domain. No juniors learning on your budget.
Yes. We offer flexible support plans from ad-hoc hours to dedicated monthly retainers. Most clients stay with us after launch for ongoing iteration, optimisation, and platform management.
Absolutely. We're comfortable in hybrid setups — working alongside your designers, marketers, or developers. We can integrate into your existing tools and workflow.
Let's build something fast.
We scope every project with a performance baseline and a conversion target. If your current store isn't hitting both, we'll show you what we'd change.