Every 100ms of LCP costs you conversion rate. We have the data to prove it.
We've taken stores from 3.8s LCP to 0.8s — with measurable CVR lift at every step. We don't optimise for Lighthouse scores. We optimise for the numbers that appear in your revenue report.
3.8s→0.8s
LCP improvement
4.2%
CVR achieved (from 1.9%)
+180%
Organic traffic lift
Six levers we pull — all measured against revenue.
Every engagement starts with a baseline. Every change is documented. If it doesn't move a number that matters, we don't ship it.
Core Web Vitals audit & fix
LCP, CLS, INP — we measure, diagnose, and fix. Target: 90+ Lighthouse on mobile and desktop. Before/after baselines documented at every stage.
Shopify theme performance
Script audit, image pipeline optimisation, render-blocking resource elimination, lazy loading, font strategy, and third-party app impact analysis.
Conversion rate optimisation
Structured CRO program: hypothesis generation from data, A/B test design, heatmap analysis, funnel audits, and iterative implementation cadence.
Technical SEO
Schema markup, crawl budget optimisation, canonical strategy, sitemap hygiene, structured data, and organic performance tied to revenue — not just rankings.
Analytics infrastructure
GA4 implementation, custom event tracking, funnel visualisation, and reporting dashboards that surface what actually drives revenue — not vanity metrics.
A/B testing program
Testing infrastructure, experiment design, statistical significance requirements, and an iterative improvement cadence — not one-off tests with no follow-up.
Measured against revenue. Not Lighthouse.
We don't optimise for Lighthouse scores in isolation. We optimise for conversion rate, revenue per session, and organic traffic — and Lighthouse scores improve as a byproduct. If a change doesn't move a revenue number, it doesn't go into the sprint.
- Every optimisation measured against CVR or revenue
- Before/after baselines documented
- Statistical significance required for A/B results
- Revenue per session, not just speed
Right fit if…
Use this to quickly gauge whether this is the right engagement for your situation.
- Lighthouse mobile score below 70, or LCP above 2.5s
- Conversion rate below your category benchmark
- Organic traffic declining or flat after recent platform changes
- Planning a major feature launch and need to baseline performance first
Not sure if this is the right fit? Let's talk it through.
What clients say.
“We'd worked with two agencies before Vela. Neither of them actually understood our business. Radwan did — within the first call. The platform he built us is still the best thing we've done for our online revenue.”
Thomas K.
Head of eCommerce · Danish apparel brand
“Straightforward, technically excellent, and he tells you what he actually thinks. We asked for a migration, he spotted three things we hadn't noticed that would have cost us later. That kind of honesty is rare.”
Maria S.
Founder · DTC homeware brand
“Our previous platform was a mess of custom workarounds. Radwan rebuilt the whole thing cleanly and on budget. The site is faster, the team can actually manage it, and conversions are up.”
Frederik L.
COO · Nordic B2B retailer
Questions we always get.
It starts with a free 30-minute discovery call — no sales pitch, just an honest conversation about your situation and what you're trying to achieve. From there we scope the work, agree on a fixed price, and start. No surprises.
Fixed scope, fixed price for project work. We don't do open-ended T&M retainers — if the scope changes, we discuss it and agree a new price. Ongoing support and maintenance plans are monthly flat-rate.
You communicate directly with the person doing the work — not an account manager. We use a shared Slack channel, weekly async updates, and milestone check-ins. You'll always know exactly where things stand.
We assemble a small team of senior specialists specific to your needs — typically 2-4 people. Everyone on your project has deep experience in their domain. No juniors learning on your budget.
Yes. We offer flexible support plans from ad-hoc hours to dedicated monthly retainers. Most clients stay with us after launch for ongoing iteration, optimisation, and platform management.
Absolutely. We're comfortable in hybrid setups — working alongside your designers, marketers, or developers. We can integrate into your existing tools and workflow.
See exactly where you're losing revenue.
We'll run a full Core Web Vitals and CRO audit — and show you the specific changes, ranked by estimated revenue impact. No guesswork.