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Sports & Outdoors#04
Migrating 50,000 SKUs with zero downtime and zero SEO loss
50,000+
SKUs migrated without data loss
0
SEO equity lost post-migration
+30%
Organic traffic within 60 days of launch
0 min
Downtime during cutover
The challenge
A mature retailer had outgrown their existing setup. 50,000 SKUs with complex variation structures, five years of customer data, a decade of SEO equity across thousands of indexed URLs, and years of order history. Moving was essential for growth — but getting it wrong would have been catastrophic for both search visibility and customer trust.
Our approach
We built custom migration tooling to map every product, customer, and historical order with full data integrity verification at each stage. Every URL was redirected with permanent 301s. Structured data was preserved and improved. A phased domain cutover kept the existing store live until we were confident in every metric — traffic, rankings, order functionality, and data accuracy.
What we built
- Custom migration tooling with automated data mapping and integrity checks
- Full SEO equity preservation: 301 redirects for every URL, structured data migration
- Data verification suite testing products, customers, and order history
- Search Console monitoring dashboard for real-time traffic tracking post-launch
- Phased traffic cutover plan with instant rollback capability
Tech stack
Shopify PlusCustom ScriptsScreaming FrogAhrefsGoogle Search Console
Results
SKUs migrated without data loss50,000+
SEO equity lost post-migration0
Organic traffic within 60 days of launch+30%
Downtime during cutover0 min
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