Vela Commerce
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Clarity before investment.

Before you build or migrate, make sure you're doing the right thing. Our strategy engagements deliver clear, actionable plans grounded in data, commercial logic, and honest assessment of your situation.

What we do

What strategy & consulting covers

eCommerce audits

UX, performance, commercial, and technical audits that expose exactly what's working, what isn't, and what to fix first.

Platform selection

A structured process for choosing the right platform — including total cost of ownership analysis across a 3-year horizon, not just build cost.

Replatforming strategy

Detailed migration plans that consider SEO continuity, data migration, integration complexity, and team readiness — before a line of code is written.

International expansion

Market entry analysis, localisation strategy, payment and compliance requirements, and go-to-market planning for new geographies.

Team structure & hiring

In-house vs. agency vs. hybrid models, role definitions, hiring roadmaps, and onboarding plans for digital commerce teams.

Fractional Head of eCommerce

A senior eCommerce leader embedded in your business on a retained basis — strategic oversight without the full-time executive cost.

What you get

Typical strategy deliverables

Executive summary with clear recommendations
Platform comparison matrix with TCO modelling
Prioritised roadmap (90-day, 6-month, 12-month)
Risk register and mitigation plans
KPI framework and measurement approach
Stakeholder presentation deck
FAQ

Common questions

How long does a strategy engagement take?

A focused audit or platform selection engagement typically takes 3–6 weeks. Ongoing fractional engagements run month-to-month on a retained basis.

Do we need to have a project in mind?

No — many clients come to us specifically because they're not sure what to do next. Helping you get clarity on that is exactly what strategy engagements are for.

Can you implement the strategy after the consulting work?

Yes, and many clients do both with us. The strategy work gives us deep context that makes any subsequent build or growth engagement significantly more effective.

How does the Fractional Head of eCommerce model work?

Typically 2–4 days per month of strategic time: setting direction, reviewing performance, advising on decisions, and representing the eCommerce function in leadership conversations. Priced as a monthly retainer.

Get started

Not sure what to do next?

That's exactly the right time to talk. We'll help you figure out what the right move is — even if the answer is “not yet.”

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