Real problems. Real results.
We don't name clients without permission, but every number here is real. No inflated metrics, no cherry-picked timeframes.
Turning three years of stagnant growth into record-breaking revenue
The challenge
A premium fashion brand had been running the same storefront for three years. Traffic was growing steadily, but revenue had plateaued. Conversion sat at 1.4% despite increasing ad spend. Something in the funnel was broken, and the team couldn't pinpoint where.
What we built
- Full storefront rebuild with conversion-optimised UX
- Restructured product pages with social proof architecture
- Email automation — 12 flows across welcome, cart, post-purchase, and win-back
- Paid social restructure across Meta and TikTok
- GA4 + Looker Studio analytics stack with weekly reporting dashboards
Results
A storefront that loads as fast as the brand moves
The challenge
A design-led home goods brand was losing Google rankings and customers to a bloated, slow theme. Mobile LCP was sitting at 1.8 seconds — well past the threshold where users start abandoning. Every additional 100ms was measurably costing them conversions, but their platform constraints made meaningful performance improvement nearly impossible.
What we built
- Headless Next.js storefront with static generation and ISR
- Shopify Storefront API integration for products, cart, and checkout
- Sanity CMS for editorial content, landing pages, and collections
- Cloudinary image pipeline with automatic format and size optimisation
- Vercel Edge Network deployment for global performance
Results
One platform for wholesale and direct-to-consumer — finally
The challenge
A Danish food company was running two entirely separate systems: a modern DTC store and a legacy ERP portal for their wholesale accounts. Two tech stacks, two order management workflows, constant data reconciliation, and an operations team spending 40% of their week on tasks that should have been automated. Growth was being throttled by operational complexity, not market demand.
What we built
- Custom B2B wholesale portal with branded account experience
- Per-account pricing rules, volume tiers, and catalogue controls
- Bi-directional ERP integration with real-time inventory and order sync
- Automated wholesale onboarding flow for new accounts
- Klaviyo B2B lifecycle automation for reorder reminders and account health
Results
Migrating 50,000 SKUs with zero downtime and zero SEO loss
The challenge
A mature retailer had outgrown their existing setup. 50,000 SKUs with complex variation structures, five years of customer data, a decade of SEO equity across thousands of indexed URLs, and years of order history. Moving was essential for growth — but getting it wrong would have been catastrophic for both search visibility and customer trust.
What we built
- Custom migration tooling with automated data mapping and integrity checks
- Full SEO equity preservation: 301 redirects for every URL, structured data migration
- Data verification suite testing products, customers, and order history
- Search Console monitoring dashboard for real-time traffic tracking post-launch
- Phased traffic cutover plan with instant rollback capability
Results
From one market to eight EU markets in four months
The challenge
A health and wellness brand wanted to expand from Denmark into seven additional European markets simultaneously. Each market required different pricing, languages, tax regimes, shipping carriers, and payment preferences. No single off-the-shelf platform handled all of it cleanly, and the team needed to launch all markets within four months.
What we built
- Composable headless architecture with clear separation of concerns per layer
- CommerceLayer configured with 8 independent market contexts
- Sanity CMS with full internationalisation support and per-market content routing
- Regional payment methods: Stripe, Klarna, iDEAL, SEPA Direct Debit
- Vercel Edge Network deployment with market-specific routing and caching
Results
Building the digital commerce strategy for a €50M offline retailer
The challenge
A well-established Scandinavian retailer had a strong brand and loyal offline customer base, but no meaningful digital presence. Leadership had agreed they needed to go online — but had no in-house tech team, no digital organisation, conflicting opinions on platform, and no clear investment thesis for the digital channel.
What we built
- Platform evaluation framework across 6 platforms with full TCO analysis
- Commerce technology architecture design for phased build
- Digital team org structure with role definitions and seniority levels
- 18-month phased implementation roadmap with go/no-go criteria per phase
- KPI framework for digital channel with measurement infrastructure spec
Results
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