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Lifestyle & Home#02
A storefront that loads as fast as the brand moves
0.4s
LCP (was 1.8s)
99
PageSpeed score
+180%
Organic traffic in 90 days
+22%
Conversion rate lift
The challenge
A design-led home goods brand was losing Google rankings and customers to a bloated, slow theme. Mobile LCP was sitting at 1.8 seconds — well past the threshold where users start abandoning. Every additional 100ms was measurably costing them conversions, but their platform constraints made meaningful performance improvement nearly impossible.
Our approach
We decoupled the frontend entirely. A new headless storefront built in Next.js, connected to their commerce backend via the Storefront API, with Sanity managing all content and editorial workflows. The result was total creative control, no theme constraints, full image pipeline ownership, and load times that their competitors couldn't match from a theme-based setup.
What we built
- Headless Next.js storefront with static generation and ISR
- Shopify Storefront API integration for products, cart, and checkout
- Sanity CMS for editorial content, landing pages, and collections
- Cloudinary image pipeline with automatic format and size optimisation
- Vercel Edge Network deployment for global performance
Tech stack
Next.jsShopify Storefront APISanityVercelCloudinary
Results
LCP (was 1.8s)0.4s
PageSpeed score99
Organic traffic in 90 days+180%
Conversion rate lift+22%
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