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Food & Beverage#03
One platform for wholesale and direct-to-consumer — finally
1
Unified platform (was 2 separate stacks)
40%
Ops time saved weekly
2.8×
Wholesale reorder rate
€180k
Annual ops cost eliminated
The challenge
A Danish food company was running two entirely separate systems: a modern DTC store and a legacy ERP portal for their wholesale accounts. Two tech stacks, two order management workflows, constant data reconciliation, and an operations team spending 40% of their week on tasks that should have been automated. Growth was being throttled by operational complexity, not market demand.
Our approach
We consolidated both channels onto a single platform using native B2B features augmented with custom pricing logic and a bespoke wholesale portal. A bi-directional ERP integration ensured inventory and order data stayed synchronised across both channels in real-time — eliminating the manual reconciliation that was consuming the team.
What we built
- Custom B2B wholesale portal with branded account experience
- Per-account pricing rules, volume tiers, and catalogue controls
- Bi-directional ERP integration with real-time inventory and order sync
- Automated wholesale onboarding flow for new accounts
- Klaviyo B2B lifecycle automation for reorder reminders and account health
Tech stack
Shopify PlusCustom B2B AppKlaviyoERP IntegrationZapier
Results
Unified platform (was 2 separate stacks)1
Ops time saved weekly40%
Wholesale reorder rate2.8×
Annual ops cost eliminated€180k
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