Turning three years of stagnant growth into record-breaking revenue
A premium fashion brand had been running the same storefront for three years. Traffic was growing steadily, but revenue had plateaued. Conversion sat at 1.4% despite increasing ad spend. Something in the funnel was broken, and the team couldn't pinpoint where.
We ran a full commercial and technical audit — product pages, checkout flow, email sequences, post-purchase experience. Every step of the funnel was instrumented and measured. The store was rebuilt from scratch with a conversion-first approach: better photography guidance, restructured product pages, social proof at the right moments, and a completely new checkout experience. Email automation was built from the ground up across 12 flows covering the full customer lifecycle.
- Full storefront rebuild with conversion-optimised UX
- Restructured product pages with social proof architecture
- Email automation — 12 flows across welcome, cart, post-purchase, and win-back
- Paid social restructure across Meta and TikTok
- GA4 + Looker Studio analytics stack with weekly reporting dashboards
Tech stack
Results
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