Building the digital commerce strategy for a €50M offline retailer
A well-established Scandinavian retailer had a strong brand and loyal offline customer base, but no meaningful digital presence. Leadership had agreed they needed to go online — but had no in-house tech team, no digital organisation, conflicting opinions on platform, and no clear investment thesis for the digital channel.
A 12-week strategy engagement. We ran stakeholder workshops across commercial, operations, and marketing teams; benchmarked competitors across digital maturity dimensions; ran a structured platform evaluation across six candidates on total cost of ownership and fit for their specific requirements; and designed both the technology architecture and the digital team structure. The output was a board-ready roadmap with phased technology investment, clear KPIs for each phase, and a concrete hiring plan for their first digital team.
- Platform evaluation framework across 6 platforms with full TCO analysis
- Commerce technology architecture design for phased build
- Digital team org structure with role definitions and seniority levels
- 18-month phased implementation roadmap with go/no-go criteria per phase
- KPI framework for digital channel with measurement infrastructure spec
Tech stack
Results
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