Your business process doesn't fit Shopify's defaults. We build the exact tool you need.
The App Store exists for common problems. When your requirement is specific to your business — your subscription logic, your trade ordering process, your internal tooling — the answer is a private app built exactly for you.
6 wks
Average app delivery
68%
Subscriber retention (custom engine)
3×
Order processing velocity (B2B)
Six categories of custom app we build.
Every custom app starts with a brief: what business process are we replacing, and what does success look like six months after launch?
Private Shopify apps
Full Admin API access, no App Store constraints, deployed to your own infrastructure — built exclusively for your store and your operations.
Embedded admin interfaces
Custom tools inside Shopify Admin — order management dashboards, fulfilment tools, pricing engines, and internal reporting for your operations team.
Subscription & membership engines
Custom subscription logic when Recharge or Bold don't meet your requirements — full control over billing, cadence, pausing, skipping, and customer portal UX.
Shopify Functions
Custom discount logic, shipping rules, and payment method visibility built at the Shopify infrastructure level — not a script workaround that breaks in edge cases.
B2B & trade portals
Customer-specific catalogues, volume pricing, quote workflows, and net payment terms — built around your trade sales process, not a generic template.
Theme app extensions
App blocks and editor extensions that merchants can configure and place without developer support — full theme editor integration.
Built to be maintained.
Every app we build is TypeScript throughout, version-controlled, documented, and designed for long-term maintainability. You shouldn't need us every time something changes. The code is yours — clean enough that your team or any future engineer can understand and extend it without a ramp-up.
- TypeScript throughout — no untyped legacy
- Documented for your team
- Version-controlled and tested
- Full Shopify API surface access
Right fit if…
Use this to quickly gauge whether this is the right engagement for your situation.
- Your business process doesn't map to Shopify's built-in models
- You've reached the limits of App Store workarounds and stacked dependencies
- You need embedded tooling for your operations, support, or fulfilment team
- You need subscription logic with full control over billing and customer experience
Not sure if this is the right fit? Let's talk it through.
What clients say.
“We'd worked with two agencies before Vela. Neither of them actually understood our business. Radwan did — within the first call. The platform he built us is still the best thing we've done for our online revenue.”
Thomas K.
Head of eCommerce · Danish apparel brand
“Straightforward, technically excellent, and he tells you what he actually thinks. We asked for a migration, he spotted three things we hadn't noticed that would have cost us later. That kind of honesty is rare.”
Maria S.
Founder · DTC homeware brand
“Our previous platform was a mess of custom workarounds. Radwan rebuilt the whole thing cleanly and on budget. The site is faster, the team can actually manage it, and conversions are up.”
Frederik L.
COO · Nordic B2B retailer
Questions we always get.
It starts with a free 30-minute discovery call — no sales pitch, just an honest conversation about your situation and what you're trying to achieve. From there we scope the work, agree on a fixed price, and start. No surprises.
Fixed scope, fixed price for project work. We don't do open-ended T&M retainers — if the scope changes, we discuss it and agree a new price. Ongoing support and maintenance plans are monthly flat-rate.
You communicate directly with the person doing the work — not an account manager. We use a shared Slack channel, weekly async updates, and milestone check-ins. You'll always know exactly where things stand.
We assemble a small team of senior specialists specific to your needs — typically 2-4 people. Everyone on your project has deep experience in their domain. No juniors learning on your budget.
Yes. We offer flexible support plans from ad-hoc hours to dedicated monthly retainers. Most clients stay with us after launch for ongoing iteration, optimisation, and platform management.
Absolutely. We're comfortable in hybrid setups — working alongside your designers, marketers, or developers. We can integrate into your existing tools and workflow.
Tell us what the App Store can't solve.
We'll scope your custom app with a technical brief, delivery estimate, and honest assessment of whether a custom build is the right answer — or whether an existing tool covers it.