VelaCommerce
Selected work

Problems we've solved.

These are showcase projects demonstrating the type of work we do and the problems we solve. Some are based on real client engagements. All projects below are presented as examples rather than named client case studies.

All projects below are showcase/concept projects unless otherwise indicated.

Headless CommerceShowcase Project

Premium Fitness Brand

Scandinavia

Shopify PlusHydrogenRemixCloudflare WorkersSanityGraphQL

Challenge

An established fitness brand needed to expand across six European markets without fragmenting their Shopify catalogue or sacrificing performance. Their theme-based store was hitting 3.8s LCP and climbing bounce rates from mobile.

Solution

Shopify Plus headless with Hydrogen and Remix, deployed to Cloudflare Workers for edge rendering. A custom product bundling engine handled cross-market pricing and availability. Sanity CMS managed localized content.

Outcomes

  • 3.8s → 0.8s LCP
  • +210% organic traffic (6 months)
  • 4.2% CVR (from 1.9%)
  • Launched in 6 markets simultaneously
B2B Wholesale PortalShowcase Project

Luxury Furniture Manufacturer

Netherlands

Shopify Plus.NETAzureNext.jsService BusStripe

Challenge

A high-end furniture manufacturer ran their trade business on a legacy system — a spreadsheet, some PDFs, and a lot of manual email. They needed a portal that handled volume pricing, net-30 terms, quote requests, and ERP sync.

Solution

Shopify Plus B2B with a custom .NET backend handling pricing matrix logic, PDF quote generation, credit terms, and real-time ERP sync via Azure Service Bus. The trade portal runs on a headless Next.js frontend.

Outcomes

  • Replaced legacy manual system
  • 3x order processing velocity
  • 0 manual order emails
  • ERP sync in under 60s
DTC SubscriptionShowcase Project

Specialty Coffee Roaster

Denmark

ShopifyApp BridgeKlaviyoStripeGraphQLNode.js

Challenge

A specialty roaster wanted a subscription experience that let customers choose roast profiles, delivery cadence, grind size, and quantity — and let the retention team manage pause/skip flows without engineering support. Third-party subscription apps couldn't handle the logic.

Solution

Custom Shopify app built on App Bridge — a subscription engine with full customer portal, roast selection logic, and delivery scheduling. Klaviyo lifecycle automation handles retention sequences. Stripe for payment management.

Outcomes

  • 68% subscriber retention at 6 months
  • AOV +34%
  • Retention team self-serve (no tickets)
  • Launched in 6 weeks
Platform MigrationShowcase Project

Nordic Apparel Retailer

Denmark

Shopify PlusMagento 1PythonGA4Search Console

Challenge

A 15-year-old apparel brand ran on a custom Magento 1 install with 50,000 SKUs, 12 years of order history, and integrations with three logistics partners. Organic traffic was 30% of their revenue — they couldn't afford a single SEO regression.

Solution

Phased migration to Shopify Plus over 4 months. Full redirect mapping (6,200 redirects), product data migration with custom metafield schema, parallel running period for order integrity testing, and zero-downtime DNS cutover.

Outcomes

  • 50,000 SKUs migrated
  • +30% organic traffic (60 days post-launch)
  • Zero SEO regression
  • Zero order history loss
Beauty DTCShowcase Project

Clean Beauty Brand

United States

ShopifyGA4HotjarKlaviyoShopify Checkout Extensions

Challenge

A fast-growing US beauty brand had a Shopify store that looked great but converted poorly. CVR was 1.1% against a category benchmark of 3.2%. No testing program, no analytics discipline, and a checkout abandonment rate of 78%.

Solution

Full CRO audit, GA4 rebuild with funnel tracking, and a structured A/B testing program. Product page redesign, checkout flow optimization, and trust signal implementation. 6-month iterative program.

Outcomes

  • 1.1% → 3.4% CVR (12 weeks)
  • Checkout abandonment down 31%
  • Revenue per session +210%
  • Email revenue +67%
B2B ElectronicsShowcase Project

Industrial Electronics Distributor

Netherlands

Shopify Plus.NETAzureShopify FunctionsNext.jsSQL Server

Challenge

An electronics distributor with 80,000 SKUs needed a B2B ordering platform that could handle contract pricing, bulk ordering, quote workflows, and real-time inventory from their ERP — and needed to work for customers in 12 countries.

Solution

Shopify Plus headless B2B portal with customer-specific pricing via Shopify Functions, real-time ERP inventory sync, multi-currency, quote approval workflows, and a custom PDF generation service for purchase orders.

Outcomes

  • 80,000 SKUs live
  • 12-country rollout
  • ERP sync real-time
  • Quote-to-order in under 3 minutes
Have a project in mind?

Tell us your ecommerce challenge.

Whether it's a complex build, a migration, a performance problem, or something you haven't quite figured out how to frame yet — we're good at all of the above.

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