Commerce,Engineered.
VelaCommerce designs and builds ecommerce systems — headless storefronts, custom applications, platform implementations, and complex integrations — using the right technology for your business, not a default one. Senior specialists. Boutique attention.
27+
Projects shipped
€32M+
Revenue managed
4.9/5
Client satisfaction
98%
Client Retention
The tools we build with.
Deep expertise across the full commerce stack — platforms, integrations, cloud infrastructure, and the tooling that makes high-performance ecommerce work at scale.
Shopify
Shopify Plus
Hydrogen
Optimizely
Vue.js
Nuxt.js
Figma
.NET
Azure
Docker
GitHub
Umbraco
Sanity CMS
MS Dynamics
Navision
Office 365
Stripe
Nets Easy
Google Analytics
Google Tag
Google Business
Meta Ads
Klaviyo
GraphQL
REST APIs
Cloudflare
Norton Security
AI & Chatbots
We solve difficult ecommerce problems.
Not “we build websites.” Anyone can build a website. We solve the problems that require senior engineering judgment, deep platform knowledge, and direct communication with the people actually doing the work.
Engineering First
Every project starts with architecture, not aesthetics. We think about data models, integration patterns, and long-term maintainability before we write a single line of frontend code.
Senior Specialists
Our distributed team covers ecommerce platforms, frontend, backend, .NET, Azure, UX/UI, SEO, CRO, and integrations. Every specialist is senior — no juniors learning on your budget.
Lean Delivery
No unnecessary overhead, no sprawling project teams, no account management layers. You communicate directly with the people doing the work. Faster decisions, cleaner output.
What we actually do.
Four things, done at a senior level — from the first line of architecture to performance under real traffic.
Build
- Custom ecommerce applications
- Headless storefronts — any platform
- Shopify, Optimizely & more
- B2B wholesale portals
Integrate
- ERP & PIM connections
- Payment & logistics
- CRM & marketing tools
- Custom API development
Optimize
- Core Web Vitals & LCP
- Conversion rate optimization
- Technical SEO
- A/B testing infrastructure
Scale
- Commerce architecture review
- Multi-market & multi-currency
- Platform migrations
- Performance at volume
From first call to long-term partnership.
A clear, repeatable path — so you always know what is happening, what comes next, and why.
Discovery
We learn your business, your systems, and your goals before proposing anything.
Strategy
Platform selection, architecture decisions, and a clear project scope.
Design
UX and UI designed for conversion — not just aesthetics.
Engineering
Clean code, type-safe, well-documented, and built to last.
Launch
Staged rollout, QA, performance testing, and zero-downtime deploys.
Growth
Post-launch support, iteration, and continuous improvement.
Problems we've solved.
Premium Fitness
Challenge
An incumbent fitness brand needed a sub-second storefront across six European markets without losing their existing Shopify product catalogue.
Solution
Shopify headless with Hydrogen, Cloudflare CDN edge caching, and a custom product bundling engine.
Outcome
0.8s LCP · +210% organic traffic · 4.2% CVR
Luxury Furniture
Challenge
A furniture manufacturer needed a trade portal for volume pricing, net-30 terms, and quote requests — none of which standard Shopify supports natively.
Solution
Shopify Plus B2B with a custom .NET backend handling pricing logic, PDF quote generation, and ERP sync.
Outcome
Replaced legacy system · 3× order velocity · 0 manual orders
Coffee Subscription
Challenge
A specialty roaster needed a subscription platform with full control over roast selection, delivery cadence, and pause/skip logic that retention teams could manage.
Solution
Custom Shopify app with subscription logic, a dedicated customer portal, and Klaviyo lifecycle flows.
Outcome
68% subscriber retention at 6 months · AOV +34%
Senior specialists, distributed globally.
We're not a 100-person agency. We're a curated network of senior specialists assembled around each project. Everyone you work with is an expert in their domain.
Radwan Atassi
Founder & Commerce Architect
🇩🇰 DenmarkSenior Specialist
Platform & Storefront Dev
🇳🇱 NetherlandsSenior Specialist
Frontend / UX
🇪🇸 SpainSenior Specialist
Backend / .NET / Azure
🇺🇸 United StatesTraditional agency vs. VelaCommerce.
Criterion
VelaCommerce
Team on your project
Rotating mix of juniors and seniors
Senior specialists only — every time
Communication
Account manager relays messages
Direct with the engineers doing the work
Overhead
Large team, project managers, admin
Lean — you pay for expertise, not headcount
Technical depth
Generalist teams covering many platforms
Deep multi-platform commerce engineering
Team assembly
Templated onboarding for all clients
Tailored specialists assembled per project
Pricing model
Time & materials, scope creep common
Clear scope, honest estimates upfront
In their own words.
“We'd worked with two agencies before Vela. Neither of them actually understood our business. Radwan did — within the first call. The platform he built us is still the best thing we've done for our online revenue.”
Thomas K.
Head of eCommerce · Danish apparel brand
“Straightforward, technically excellent, and he tells you what he actually thinks. We asked for a migration, he spotted three things we hadn't noticed that would have cost us later. That kind of honesty is rare.”
Maria S.
Founder · DTC homeware brand
“Our previous platform was a mess of custom workarounds. Radwan rebuilt the whole thing cleanly and on budget. The site is faster, the team can actually manage it, and conversions are up.”
Frederik L.
COO · Nordic B2B retailer
Common questions.
Straight answers before you reach out. Still wondering about something? Ask us on a strategy call.
You work directly with senior specialists — the people actually doing the engineering — not account managers relaying messages. No juniors learning on your budget, no overhead you pay for but never use. Lean team, deep expertise, direct communication.
From focused engagements like a performance audit or a single integration, through to full platform builds, headless storefronts, and multi-market migrations. If it requires senior engineering judgment, it is a fit. We will tell you honestly if it is not.
We are platform-agnostic by design. We recommend and build on Shopify, Optimizely, headless architectures, custom-built solutions, or a combination — whichever fits your business model, data structure, and growth trajectory. The platform is a tool; recommending the right one for your requirements is part of the work. We will tell you honestly which one that is, even if it is not the most obvious choice.
Most engagements begin with a 30-minute strategy call, followed by a clear scope and honest estimate. We assemble the right specialists per project, so start dates depend on scope — but we will always give you a realistic timeline upfront, never scope creep.
Every project is scoped individually because requirements vary widely. What we commit to is a clear scope and an honest estimate before any work begins — you pay for senior expertise, not headcount or padded hours.
We are headquartered in Copenhagen with senior specialists across Denmark, Spain, the Netherlands, and the United States. This distributed model lets us assemble exactly the right expertise for each engagement.
Ready to build something exceptional?
Tell us about your ecommerce challenge. We'll respond within 24 hours with honest thoughts — not a sales deck.
Or send us a message — we respond within 24 hours.