Decide what to build before you spend a euro building it.
The most expensive ecommerce mistakes are made before any code is written — the wrong platform, the wrong scope, the wrong sequence. Our strategy engagements give you an evidence-based plan, a three-year cost model, and an honest recommendation — even when the answer is 'not yet.'
3–6 wk
Typical engagement
3-year
TCO horizon modelled
90-day
Actionable roadmap
What a strategy engagement delivers.
Every engagement ends with a decision you can act on — documented, costed, and prioritised. No 80-page deck that nobody reads.
Commercial & technical audit
UX, performance, commercial, and technical review that exposes exactly what is working, what is not, and what to fix first — ranked by revenue impact.
Platform selection
A structured selection process with a three-year total-cost-of-ownership model across build, licensing, and operations — not just the sticker price.
Replatforming strategy
Migration plans covering SEO continuity, data migration, integration complexity, and team readiness — mapped before a line of code is written.
Prioritised roadmap
A 90-day, 6-month, and 12-month roadmap sequenced by impact and dependency, so the team always knows the next right move.
International expansion plan
Market-entry analysis, localisation strategy, payment and compliance requirements, and go-to-market planning for new geographies.
Fractional Head of Ecommerce
A senior ecommerce leader embedded on a retained basis — strategic direction and oversight without the full-time executive cost.
Independent — we don't profit from the answer.
Agencies recommend the platform they prefer to build on. We model the real cost and recommend what fits your business, team, and trajectory — even if that means a smaller build, or none at all yet. The strategy work stands on its own; if you build with us afterwards, the context only makes it sharper.
- Platform-agnostic recommendations
- Full three-year cost modelling
- Honest answer — even "not yet"
- Deliverables you can act on immediately
Right fit if…
Use this to quickly gauge whether this is the right engagement for your situation.
- Facing a replatforming or major build decision and unsure which direction is right
- Choosing between platforms and needing an objective, costed comparison
- Planning international expansion and needing a real market-entry plan
- Needing senior ecommerce leadership without a full-time executive hire
Not sure if this is the right fit? Let's talk it through.
What clients say.
“We'd worked with two agencies before Vela. Neither of them actually understood our business. Radwan did — within the first call. The platform he built us is still the best thing we've done for our online revenue.”
Thomas K.
Head of eCommerce · Danish apparel brand
“Straightforward, technically excellent, and he tells you what he actually thinks. We asked for a migration, he spotted three things we hadn't noticed that would have cost us later. That kind of honesty is rare.”
Maria S.
Founder · DTC homeware brand
“Our previous platform was a mess of custom workarounds. Radwan rebuilt the whole thing cleanly and on budget. The site is faster, the team can actually manage it, and conversions are up.”
Frederik L.
COO · Nordic B2B retailer
Questions we always get.
It starts with a free 30-minute discovery call — no sales pitch, just an honest conversation about your situation and what you're trying to achieve. From there we scope the work, agree on a fixed price, and start. No surprises.
Fixed scope, fixed price for project work. We don't do open-ended T&M retainers — if the scope changes, we discuss it and agree a new price. Ongoing support and maintenance plans are monthly flat-rate.
You communicate directly with the person doing the work — not an account manager. We use a shared Slack channel, weekly async updates, and milestone check-ins. You'll always know exactly where things stand.
We assemble a small team of senior specialists specific to your needs — typically 2-4 people. Everyone on your project has deep experience in their domain. No juniors learning on your budget.
Yes. We offer flexible support plans from ad-hoc hours to dedicated monthly retainers. Most clients stay with us after launch for ongoing iteration, optimisation, and platform management.
Absolutely. We're comfortable in hybrid setups — working alongside your designers, marketers, or developers. We can integrate into your existing tools and workflow.
Not sure what to do next?
That's exactly the right time to talk. We'll help you find the right move — even if the honest answer is to wait. Every engagement starts with a clear scope and a fixed price.