Engineering-first ecommerce services.

Custom Shopify themes and storefronts built from the architecture up — Lighthouse 90+, merchant-editable, and designed to convert.

• Custom theme architecture from scratch
• Checkout extensions & UI optimisation
• Core Web Vitals 90+ on every build
• Merchant-editable — zero dev dependency

Shopify Plus configuration, B2B portals, checkout extensibility, and multi-market architecture — implemented by engineers who know where the platform limits are.

• B2B & wholesale portal development
• Checkout extensibility & Shopify Functions
• Multi-market & multi-store architecture
• Shopify Flow automation at scale

Shopify Hydrogen, Next.js, and composable architecture for storefronts that need performance targets standard themes structurally cannot hit.

• Shopify Hydrogen & Remix storefronts
• Next.js + Storefront API architecture
• Edge-deployed, globally distributed
• Composable CMS + search stack

Private Shopify apps, embedded admin tools, subscription engines, and bespoke commerce logic — built TypeScript-first and documented for long-term maintainability.

• Private Shopify apps & embedded UIs
• Custom subscription & membership engines
• B2B portals & trade account logic
• Theme app extensions & blocks

Core Web Vitals, CRO, technical SEO, and A/B testing — measured against conversion rate and revenue, not just Lighthouse scores.

• Core Web Vitals audit & remediation
• A/B testing program with statistical rigour
• Technical SEO & schema markup
• Full-funnel CRO analysis

ERP, PIM, WMS, CRM, and payment integrations built with error handling, retry logic, and monitoring. Not scripts that break silently during peak trading.

• ERP sync (Dynamics 365, SAP, Business Central)
• PIM & product data at catalogue scale
• WMS & real-time inventory
• Custom API development

WooCommerce, Magento, BigCommerce, and SFCC migrations to Shopify — with full data integrity, redirect mapping, and 30 days of post-launch monitoring.

• Full data migration (products, orders, customers)
• SEO preservation & 301 redirect mapping
• Integration remapping & validation
• Parallel-run strategy & zero-downtime cutover

Retainer-based senior engineering support — priority incident response, ongoing feature development, and proactive monitoring from engineers who know your codebase.

• Senior engineering retainer (defined allocation)
• Priority incident response — minutes, not hours
• Ongoing feature development & CRO support
• Proactive performance & app monitoring

Ecommerce audits, platform selection, and replatforming strategy — so you invest in the right thing before a single line of code is written.

• Commercial, UX & technical audits
• Platform selection with 3-year TCO
• Replatforming & migration roadmaps
• Fractional Head of Ecommerce

Platform selection, headless and composable architecture, and zero-SEO-loss migrations — engineered around your business, not our preferences.

• Platform-agnostic architecture
• Headless & composable builds
• Zero-SEO-loss migrations
• ERP, PIM & OMS integration

Bespoke storefronts, custom platform apps, and deep third-party integrations — clean engineering that becomes a durable competitive edge you own.

• Custom headless storefronts
• Platform apps & admin tooling
• Deep third-party integration
• Real-time inventory & pricing

Technical SEO, CRO, paid acquisition, and lifecycle marketing — data-driven growth systems measured in revenue and margin, not vanity metrics.

• Technical & content SEO
• Conversion rate optimisation
• Paid acquisition on your margins
• Lifecycle email & retention