One platform for wholesale and direct-to-consumer — finally
A Danish food company was running two entirely separate systems: a modern DTC store and a legacy ERP portal for their wholesale accounts. Two tech stacks, two order management workflows, constant data reconciliation, and an operations team spending 40% of their week on tasks that should have been automated. Growth was being throttled by operational complexity, not market demand.
We consolidated both channels onto a single platform using native B2B features augmented with custom pricing logic and a bespoke wholesale portal. A bi-directional ERP integration ensured inventory and order data stayed synchronised across both channels in real-time — eliminating the manual reconciliation that was consuming the team.
- Custom B2B wholesale portal with branded account experience
- Per-account pricing rules, volume tiers, and catalogue controls
- Bi-directional ERP integration with real-time inventory and order sync
- Automated wholesale onboarding flow for new accounts
- Klaviyo B2B lifecycle automation for reorder reminders and account health
Tech stack
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